As a marketing and creative agency in Pittsburgh, we often hear the question, “When’s the best time to redesign my company’s website?”
While there are a variety of factors to consider for your specific business and industry, there are a lot of benefits to tackling your new (and/or improved) website design and development in the summer months. Below are some of the main reasons why your summer might be the best time to focus on building your new website.
1. Increased Free Time: Based on the rhythms and cycles of many businesses, teams may have additional free time during the summer. This extra time can be used to focus on brainstorming sessions, thoroughly strategize the user experience, and develop all the materials you need without the typical distractions of juggling many plates.
2. Creative Inspiration: The late Spring/Summer often brings a sense of energy, vibrancy, and inspiration. The sunny weather, outdoor activities, and new experiences can stimulate your creativity and help you come up with fresh ideas for your website design.
3. Planning & Building for the Future: Depending on the size of your website and how quickly your team can provide the necessary materials and approvals, your site can take 3-4 months to complete. Every website build is different for a variety of reasons, so it’s best to plan for the future as opposed to reacting to a dire web situation.
4. Photography: The summer months can provide the easiest time to capture the images required to take your website to the next level. If your company works outdoors or you simply want some outdoor shots of your location(s), summer is always the most ideal time to acquire the best-looking materials.
5. Launch Readiness: Designing your website during the summer allows you to prepare it for a potential launch or major updates before the ‘back to school’ and holiday seasons. By starting early, you can ensure that your website is polished, torture tested, and functional when the high-traffic period arrives.
6. Seasonal Themes: Depending on your industry or niche, summer might be a particularly relevant and engaging time to develop your website. Your business will have the ability to incorporate seasonal themes, colors, and imagery that resonate with your target audience to create a sense of relevance and timeliness.
7. Preparation for Marketing Campaigns: Summer is often a time when businesses strategize and execute specific marketing campaigns to take advantage of increased consumer activity. Having your website design ready in advance allows you to align your marketing efforts and leverage the website as a central hub for promoting your products or services.
With all this said, the time to redesign your website ultimately depends on your specific circumstances and priorities. However, we hope some of the ideas above inspire you to believe that Summer might be the best time for your business to focus on your website.
There’s no better time than now to begin creating more exposure, inspiring your audience with a high-functioning user experience, generating more leads, and increasing revenues.
232 Creative has partnered with dozens of companies in Pittsburgh, PA and multiple from around the country to help them take their websites to the next level. The first step is always the most difficult, but we promise that you’ll be in good hands with 232 Creative.