As you begin to put together your marketing plans for 2024, putting the proper time, consideration, and effort into your email marketing strategy should be one of your priorities. Studies show that more than 306 billion emails are sent and received each day with 64% of small businesses utilizing email marketing to reach their customers! Below, we’re sharing seven different tips and tricks you can adopt for your business to keep your emails ahead of the competition!
1.) Design Mobile-Friendly Emails
Nearly 1.7 billion email users worldwide check their Inboxes on their mobile phones (0.9 billion users on desktops), so making sure that your content can be easily digested the way people are viewing it is key. Not only will creating emails with a “mobile first,” mentality makes for an easy viewing experience for your customers and clients, but it will load quicker than a large email designed for desktop usage!
2.) Make An Effort With Email Accessibility
It is estimated that 1 in every 6 people worldwide experience a significant disability and 75% of Americans with disabilities are using the Internet daily. When your business utilizes tools like alt-text and legible fonts, it reassures your customers and audiences that you are making an effort to include them in your communication which strengthens the relationship you have forged with them.
3.) Personalize Your Content
Everyone likes to feel important and personalizing your email content for the recipient is a great way to do that! According to reports, 72% of consumers exclusively engage with personalized messaging, and those personalized emails receive a click-through rate of more than 40%.
4.) Keep Emails Concise
Keeping your customer’s attention is key in any sort of brand communication, so make sure your emails are informative, entertaining, and to the point. Creating an email that is too long or too short will decrease your response rates! Studies show that emails staying between 50 – 125 words garner the best response rates at just over 50%.
5.) Use Clear, Clickable Subject Lines
You don’t get a second chance at a first impression, so be sure that the subject lines you’re utilizing are working in your favor. As much as the subject line can be the decision-maker for someone to open your email, it can also be the decision-maker for someone to report it as “Spam”. Using a few different words or phrases can help increase your open rates. For example, adding a number increased open rates by 57%, and “Urgent” increased by 22%.
6.) Send at the “Best” Times
With over 300 billion emails being sent every day, it’s crucial to capture your audience at the time that they will be actively interacting with their emails. As you begin to get into your email marketing strategy, check your sent reports to get more audience-based data. Typically, research shows Tuesdays are the best days to send emails with an emphasis between 9 AM and 12 PM.
7.) A/B Test Your Email Content
Switching up your email content including style, design, and/or subject line is a great way to learn more about your audience and what type of content they will interact with! Making one change during an A/B test can help you see a larger ROI, with Litmus reporting that businesses that A/B test every email see an ROI 37% higher than those who don’t.
If you’re ready to tackle email marketing in 2024, but not sure where to start, we’re happy to help! Contact us today to get started!