If you’re watching (and listening to) an upcoming NHL Playoff game, you may not realize that with every whimsical phrase echoing from his mouth, Emrick is actively story telling – and ultimately marketing – the players, the NHL, the sport of hockey and his employer, NBC.
Emrick transcends and markets his sport arguably better than any other play-by-play announcer. Two years ago, he created an internet buzz by bellowing 133 different phrases to describe actions related to moving the puck during a USA-Canada Olympic game. ONE HUNDRED THIRTY-THREE.
With the passion, enthusiasm and creativity that Emrick calls Game 5 of the Eastern Conference Finals, you have the same opportunity to market your organization’s products or services.
Sure, the action of a hockey game most likely allows for more creativity than describing technical processes of a manufacturing plant or the new insurance coverage you’re taking to market. But don’t paint yourself into a non-creative corner. No one ever says, “Do you remember that boring description?”
When writing for marketing material (or any for that matter), it’s important to make every effort to stand out from your competitors, make your organization and its services memorable, tell a story that appeals to the senses.
Here’s the 232sday Tip(s)
- Don’t paint your organization or product into a boring corner. It’s easy to “play it safe” when it comes to your marketing materials. While we aren’t suggesting you completely flip your organization’s voice on its head, it’s important look for opportunities to stand apart from your competitors.
- Bolster your writing: Get creative and strengthen your verbs. Swallow your pride and use online sites like thesaurus.com to help spark a fresh idea.
- If all else fails and you’re having difficulty getting your creative juices flowing, pour yourself a glass of wine before beginning the write. Disclaimer: Be sure to reread your piece in the morning, and make any necessary edits.
So, whether you’re selling insurance, merchandising clothing, vending sandwiches, peddling sneakers or slingin’ pizzas, use your creativity and enthusiasm as a selling tool toward attracting potential customers while retaining your current.
One last thing… #PensInSeven
Photo credit: www.thehockeywriters.com