Design is an integral part of your overall marketing and content strategy plan. Great design evokes emotions in your audience and the right design strengthens the content it complements.
Design refers to every part of your digital marketing plan. Your brand design elements include a consistent logo, font selections, and color combinations. Consistency in your marketing materials and online presence amongst all channels will strengthen your brand and awareness among your audience.
In today’s digital world where consumers are bombarded with content, design helps your content stand out. Eye-catching visuals, appealing layouts, and compelling graphics can capture the attention of your audience and keep them engaged with your brand for longer.
Here are some considerations and statistics to consider while planning your design strategy.
Build Brand Awareness
Strong and cohesive brand elements are essential for brand awareness. Your brand design should flow through every content channel from your website to newsletters. Consistency in brand design invokes trust and loyalty from your audience. Always remember to aim for consistent visuals across all channels.
Using the same colors, fonts, graphical theme, and voice can help create brand awareness for your audience. Below are some examples of how important branding is. Can you name all of the companies based on the font and colors?
Stand out from the Crowd with Custom Branded Graphics
Originality is key to standing out amongst your competitors. Only a third of marketers claim to create their graphics and visuals. This gives you the advantage of creating original graphics that enhance your brand.
This happens because about 65% of people are visual learners. In 2023, charts and graphs took the lead as the type of visual content people preferred.
Creating shareable content that your audience finds useful is another way to stand out. You want people to share your site on social channels or even reference your site on their site. This helps to position you as an authority and influencer in your niche.
In recent polls, 41.1% of marketers said original graphics performed the best online. Whereas, 41.1% of marketers also agreed that stock graphics performed the worst online.
Effectively Repurpose Graphics
Effectively repurposing graphics for different content outlets solidifies your brand and increases engagement. The benefits of repurposing graphics include time efficiency, brand consistency, and cost-effectiveness for your business.
Some useful ways to repurpose graphics include:
- Create attractive quote images from blog posts that can be shared across different media channels.
- Create videos for a YouTube channel and then share them on your website and social media. You can also use clips of these videos to create reels and other forms of shareable content.
- Develop sharable and informative infographics for your website. These are easily shareable and encourage your target audience to do so.
- Utilize images in social media. Buffer reported that tweets with images were shared 150% more times than tweets without images.
- Add images to your next Facebook post for 2.3x more engagement.
Remember, repurposing graphics into shareable content helps you reach more people and connect with your audience in new ways.
Improved SERP Rankings
High-quality graphics mixed and images with a cohesive theme for your brand on your website will increase impressions and clicks. An attractive and well-planned website design will engage users to stay on your website longer. The goal is to keep people on your website for as long as you can and to increase engagement amongst your audience.
Providing engaging and informative content with eye-catching images on social media allows new users to find your website. Google will use this key information when ranking your page and see if users find value in your content.
Not only can your content rank on search engines but so can your images and graphics. Well-thought-out and optimized images have a better chance of ranking on search engines, than leading users to your website.
Use the Right Ratio of Images in Your Online Content
When you are creating a new blog post or new content, consider breaking up your content with images. BuzzSumo suggests that the ideal number of images to add to each content piece is one image per 75-100 words. For an average article, 3-4 images a post can increase your opportunity to reach a larger target audience. Ensure you add images and graphics that are relevant to your topic. Also, make sure graphics aren’t too large as this will slow down your website. Compressing your images will help resolve load time issues online. Last, optimize images to be web-friendly by adding alt tags and easy-to-read image names.
Design serves an important role in the content marketing world. Design can simplify complex ideas or information by using visuals, infographics, and data visualization. This makes it easier for your audience to understand and retain your message, increasing the effectiveness of your content marketing efforts. By thinking out of the box when creating graphics, you are sure to stand out from competitors.
Did you know that people who see an image with a message have a better time remembering what the message was? Studies show that if you hear a piece of information, that three days later you only remember 10% of it. If you add an image to this message, you’re more likely to remember 65% of it three days later.
232 Creative can help you build a strong brand, impressionable graphics, and a consistent online presence. Call us today to see how we can help move your brand forward with a fresh design in 2024.