In 2023, 91% of businesses leveraged videos in their marketing strategy to meet their yearly goals. In 2024, that number is expanding! Video content has cemented itself as a key aspect of digital marketing, but some businesses still hesitate to embrace it. In this blog, we’re bringing you seven reasons why video marketing might be exactly what you need.
1. INCREASED ENGAGEMENT
Video lets you quickly capture your audience’s attention and keep them focused! The dynamic nature of videos and their ability to communicate complex information quickly and efficiently will surely increase engagement.
2. IMPROVED CONVERSION RATES
Video cannot only capture attention but also drive action. Whether it’s an explainer video, a customer testimonial, or a product demo, video can help turn your audience into customers and clients.
Studies show that including a video on a landing page can increase conversion rates by up to 80%.
3. HIGHER CLICK-THROUGH RATES
Getting users to click through to your website or landing page is a crucial step in the marketing funnel. Videos give your customers a reason to click through and make that final step.
Emails with video content see a 96% higher click-through rate (CTR) than emails without!
4. LEAD GENERATION
One of a marketer’s main goals will always be lead generation, and video can be an important tool for accomplishing that goal. Creating content that provides information, entertainment, or value can attract potential customers and allow your business to capture their contact information for follow-up.
More than 87% of video marketers report that video has helped them generate leads.
5. ESTABLISHES TRUST AND CREDIBILITY
Trust and credibility are two of the most important aspects of your relationship with customers and clients. Video allows you to showcase your authenticity and establish your authority! People love people, and whether it is behind-the-scenes looks, real customer testimonials, or interviews with team members, this content helps humanize your brand and deepen your connection with your audience.
6. SEO BENEFITS
Search engine optimization (SEO) is imperative to see your business or organization online, and video can help you climb the ranks! Breaking it down, videos on your website increase the time visitors spend on it, which reduces bounce rates and signals to search engines like Google that your website is providing value and is relevant. Additionally, when optimized, video titles, descriptions, and tags help improve search rankings.
If you’re looking for more tips and tricks to increase your business or organization’s SEO rankings, check out our blog On-Page SEO Best Practices and Checklist for 2024.
7. SAVES TIME
Studies suggest that some businesses or organizations do not utilize video marketing because of the time it takes to create that content. However, the industry is adapting! As the marketing space has begun to promote video content, user-friendly video creation tools, and platforms have risen to help companies make the most of their time and bandwidth.
If you want to know more about the current state of video marketing, check out our blog What To Know About Video Marketing in 2024.
In today’s digital world, video marketing efforts are a must-have for your business. Contact our team if you’re ready to make that change but unsure where to start! We will work with you to find the types of video content and how to utilize video best to help your organization or business reach your business goals.