In marketing today, it’s important to recognize the value of a high-quality visual. Professional photography is more than taking nice pictures—it’s crafting a narrative that elevates your brand and connects your audience! We’ve seen firsthand how proper photography can completely transform your entire brand presence. In this blog, we’ll explore why professional photography is crucial to your business strategy.
THE SCIENCE BEHIND VISUAL IMPACT
Did you know that people remember only 10% of the information three days after hearing it? By adding a photo, recall improves 6.5x that! It’s proven that custom photos beat stock images when it comes to capturing (and maintaining) audience attention. Unique and authentic images are necessary to reflect your brand’s personality!
CAPTURE ATTENTION AND BOOST CONSIDERATION
The right photo posted in the right place at the right time can increase consumer consideration by 60% through more clicks and inquiries on platforms like Google Business! This first step is crucial for turning a potential customer into a returning customer. Not only does high-quality imagery help showcase your company’s brand and services, but it also elevates your story.
THE E-COMMERCE EDGE
High-quality, professional photography can be one of your most important sales tools! It’s reported that approximately 75% of online shoppers use product photos to make purchasing decisions, and 90% of online buyers consider photo quality to be the most crucial factor in online purchasing. If your photography doesn’t stand out – neither will your products!
DIFFERENTIATING YOUR BRAND
Unlike stock images, custom photography helps you stand out! These photos capture the heart and soul of your brand – making you memorable. That differentiation solidifies a brand identity that truly resonates with your audience by evoking emotions, telling stories, and showcasing your personality.
ENHANCING SOCIAL MEDIA
In today’s social media landscape, visuals are key. Platforms like Instagram, Facebook, and Pinterest are built on visuals, and high-quality photos are essential for capturing a user’s attention. Not only does custom photography boost your social media presence aesthetically, but it also helps improve engagement through likes, shares, and comments! The higher the engagement, the further the reach.
DRIVING WEBSITE PERFORMANCE
For customers looking to work with your brand, your website is often one of the first points of contact. Not only does the proper photography make your website much more attractive and user-friendly, but it can also improve your site’s performance metrics. Studies show that websites with professional photos have lower bounce rates and higher average session durations – so once your audience makes it to your site, they’ll stay there and better engage with your content.
Step up your brand photography and contact our team, and learn more about our professional photography services! We can’t wait to work with you.