Communication Planning for Unexpected Schedule Changes

Communication Planning for Unexpected Schedule Changes

One of our clients had an event scheduled two Saturdays ago, which was right in the heart of the initial forecasts for feet and feet of snow (well, maybe inches… but a lot).  As important as blasting out the invitations and information via email marketing, website and...
232SDAY – Jab, Jab, Jab, Right Hook

232SDAY – Jab, Jab, Jab, Right Hook

As like most of you, I find myself checking my Instagram and Snapchat feeds every few hours. Typically, it’s full of personal stories of people showing the ways in which their life is better than yours (amiright?). However, a constant on my timelines is Tera...
When Email Marketing Goes Wrong

When Email Marketing Goes Wrong

As business owners, Ryan and I each receive dozens of emails per week trying to sell us the tool that promises to save us a few hours per day, generate $10,000’s per month or do something magical, like grow back our hair. No differently than you, there’s a good...

232SDAYS: Knowing Your Audience

The most important piece in marketing is reaching the correct audience. You can have the coolest product, the most inspiring design, but if you’re not getting the message into the correct people’s hands (eyes, ears, mouth), then it truly doesn’t matter. One of the...