In a world where everyone is online, attention spans are short, and impressions are made in seconds. The significance of a strong online presence can’t be overstated. No matter your business, the way you present yourself online can make or break your success.
Photography does several things in building a solid online presence, including establishing trust, enhancing your storytelling, driving engagement on social media, boosting digital marketing, and search engine optimization (SEO).
Establishes Trust
Photography can convey authenticity and establish credibility for your brand. The internet is full of advertisements seeking your attention, and genuine photography stands out as a beacon of trustworthiness. You want consumers to see your brand as experienced and genuine and using photography helps to accomplish this.
Enhances Online Storytelling
Visual elements in a photograph can tell a story or convey emotion with a single image. Using consistent elements in your pictures, such as lighting, composition, colors, and perspective, can help build your brand. Also, a consistent theme should be added to your photography as it helps to establish your brand. Whether it’s behind-the-scenes footage of your company’s operations or candid snapshots, this authenticity fosters a sense of transparency that resonates profoundly with the digital world.
There are many ways to tell a story with images. This can be done with a single image or a collection of images. You can bring your audience on a journey behind your product. Highlight a charitable event. You can even use it to document company milestones.
Drives Engagement Using Social Media
Visual content reigns supreme across all social media platforms. Posts that include some form of image or video produce 650 percent higher engagement than content-only posts. No matter what platform you are using, a striking image will stop users mid-scroll, enticing them to engage with your post.
Social platforms such as Instagram, Facebook, and Pinterest rely heavily on images to grab the user’s attention. If your images catch the user’s eye, they will spend more time engaging with the content you provide. Use the proper photography consistently with your posts to make your brand memorable. Using photos of people tends to increase engagement with users because, as we always say, “People love people.”
Boosts Your Website’s Content
Within milliseconds of encountering a website, users form judgments based on visual elements. Great photos can grab people’s attention, make them curious, and encourage them to explore more of the content. The longer you are able to keep the user’s attention, the better your engagement rates become.
Buzzsumo found that content that has images every 75 to 100 words has 200% more shares. Without visuals, users don’t have an incentive to engage with the content.
SEO Discoverability
Photography on your website plays a pivotal role in search engine optimization (SEO). High-quality, optimized images are discoverable on search engine results pages (SERPs). Visually engaging content online tends to receive more backlinks and social shares, further bolstering search engine rankings.
If you are a business in the Pittsburgh area looking to update your photography, give 232 Creative a call to learn how we can help you.