In 2025, video marketing will no longer be your secret weapon—it will be a must-have for relevant and successful marketing campaigns. As a full-service Pittsburgh marketing agency specializing in video production, social media marketing, and graphic design, we know how important it is to make your brand unforgettable. In this blog, we will explore key strategies that you can use to optimize your video marketing efforts this year.
THINK BIG, GO SMALL: The Power of Short-Form Video
With popular platforms like TikTok, Instagram Reels, and YouTube Shorts maintaining steady audience growth, it’s no surprise that short-form videos are dominating the digital landscape. Reports show that 73% of consumers prefer short videos to learn about a product or a service. The bite-sized nature of short-form videos aligns well with the fast-paced, on-the-go habits of your audiences today.
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Create videos that are 15 – 60 seconds and packed with value and on-trend content. Use trending sounds or music and relatable storytelling to capture attention quickly – and keep it!
EMBRACE THE NOT-SO-PERFECT: Authenticity Over Polish
The days of picture-perfect, corporate-style videos are fading to the background. Instead, audiences want to see content that they feel is genuine and relatable. Over 78% of consumers say authentic and relatable videos are more important than polished ones.
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Behind-the-scenes clips, candid moments, and real customer testimonials are great ways to connect with your audience and build trust.
MAKE DATA YOUR BEST FRIEND: Leverage Data-Driven Insights
Metrics matter! These numbers help you understand what works and what doesn’t to help you create an impactful strategy. Around 63% of marketers say that views are their primary metric – but not by much. Engagement (61%) and leads/clicks (56%) are close second and third.
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Use analytics tools you trust to identify what resonates with your audience and what key metric is most important for your business! Then, adjust your content as needed.
THE SOCIAL MEDIA POWERHOUSE: Leverage Social Media Platforms
Social media remains the cornerstone of video content distribution. Although 67% of companies primarily share marketing videos on their website, social media is the place for higher reach and engagement. Each social media platform offers unique opportunities, from engaging Instagram Reels to informative LinkedIn videos. Marketing professionals report that short-form videos deliver the best ROI and highest engagement rates.
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Make content specifically for each platform. Vertical videos for Instagram, longer video offerings for YouTube, and LinkedIn for professional content.
TEACH YOUR AUDIENCE: Utilize Educational and Explainer Videos
If your business provides a more complex product or service, video is an essential tool for educating your customers. 96% of marketing professionals say videos have helped people understand their product or service better. These videos allow your audience to trust your business!
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Make content specifically for each platform. Vertical videos for Instagram, longer video offerings for YouTube, and LinkedIn for professional content.
SLIDE INTO THEIR INBOX: Integrate Videos into Email Campaigns
Adding video to an email campaign can be a game-changer. Videos can boost campaign click-through rates by nearly 300%! Video content in an email campaign also helps improve audience retention. It’s reported that viewers retain 95% of a message when watching it in video form rather than just reading it.
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Use eye-catching thumbnails and clear CTAs to keep your audience engaging with your content.
KEEP IT TRENDY: Tap Into Trends and Cultural Moments
Extend your reach as much as possible by jumping on popular trends! Studies show that trendy content tends to drive the most engagement.
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Stay updated on industry trends, newsworthy topics, and social media challenges to keep your content timely and relevant.
MAKE IT MOBILE: Optimize for Mobile Viewership
With the majority of people in the United States using their smartphones to watch digital content, it’s essential to ensure that your content is mobile-friendly.
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Create vertical videos, use captions for silent viewing, and design visuals that stand out on small screens.
MIX IT UP: Diversify Your Content
Don’t let your content become bland. Various video formats can keep your audience coming back and engaged with your videos. In 2023, more than 54% of video marketers utilized live-action videos. Animation was used by 24%, and 15% stuck with screen recordings.
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Combine different formats to keep your content fresh, such as live-action testimonials, animated explainer videos, screen-recorded tutorials, and more.
MIX IT UP: Diversify Your Content
If this didn’t convince you to add video marketing to your “Must Have” list in 2025, let’s look at these compelling statistics for why video marketing is the future.
- 91% of businesses now use video marketing, up from 86% the year before.
- 87% of marketers say video is effective at increasing brand awareness.
- 85% of marketers say video is effective at engaging audiences.
- 51% of people are likelier to share videos than other content types.
- 84% of people say a brand’s video convinced them to buy a product or service.
- 95% of brands see video marketing as an important part of their overall strategy.
LIGHTS, CAMERA, ACTION: Your 2025 Video Strategy
As we move into 2025, video marketing is only getting bigger, better, and more impactful. By embracing trends, staying authentic, leveraging data, and optimizing for a mobile audience, your organization can stand out among the crowd.
Partnering with a full-service Pittsburgh marketing agency like 232 Creative ensures you stay ahead of the curve with expert video production, social media marketing, and graphic design.
Ready to take your video marketing to the next level? Contact us today to start creating videos that captivate, engage, and convert.