Several reasons lead evergreen content to be an unspoken value to your website. Evergreen content provides long-term value to users and has SEO advantages that lead to establishing authority and increased traffic. So what is evergreen content and why does it provide lasting value?
What is Evergreen Content?
Think of an Evergreen plant, it doesn’t lose its foliage through winter like other plants that lose their leaves. Evergreen content does not lose value over time and has staying power. It’s timeless, informative, and doesn’t rely on dates or events to gain attraction. This information allows your followers to return to your website and strengthens your authority in the field.
Why is an Evergreen Marketing Strategy Vital for Long-term Success
Evergreen marketing strategies are successful for several reasons. First, it aids in driving consistent, organic traffic to your website. Secondly, the content is valuable and establishes you as an authority in your field. This content is not seasonal or trending and you can continue to add value for your audience.
Build Consistent Website Traffic
Evergreen content remains relevant over time and it continually attracts new users and traffic to your website. This long-term value tends to attract consistent traffic and engagement. Users are more likely to spend more time on the webpage as well as share it with others or come back to it later.
Establish Yourself as an Authority
Evergreen content establishes you as an authority in your field. When you consistently spend time to provide value to your audience, you build trust and credibility with them also. This added trust can lead to positive brand awareness, customer loyalty, and opportunities for collaborations in the future.
Rank High on Google Searches
Google favors evergreen campaigns because they align with Google’s core values. When we think of the content we are producing, ensure it is providing long-term value to users. Google will always remain partial to information that remains useful and valuable over time.
Often, evergreen content addresses common questions, offers solutions, or provides educational resources that align with specific search intents. Google favors evergreen content when matching user search queries with relevant content, therefore improving user experience.
Evergreen Content Examples
Evergreen content strategies are important for several reasons, but not everyone knows what to consider evergreen content. Some examples of evergreen content can include: Informative and educational blog posts, video tutorials, comprehensive guides, and frequently asked questions pages.
- Educational blog posts help you to establish authority in your field. These posts typically educate the user and answer burning questions they may have on the topic. You are, of course, the authority in your field, so ensure to be as thorough as possible.
- Videos are on the rise amongst websites and social channels alike. Video content is great as it can provide lasting value to the user. These videos are a great reference point and add quality backlinks to your site. Also, people retain information better from video.
- Comprehensive guides often provide in-depth details on a topic that provides value to its users over time. These comprehensive guides are timeless as you can write a guide and offer solutions, regardless of what year it is.
- Frequently asked questions (FAQs) typically contain information on topics that people are seeking. FAQs contain consistent relevance as they are often updated with time. They also present questions and answers and show users that you continually support and strive to meet their needs. Lastly, they’re great for SEO because you’re using keyword phrases in the form of questions that people would be searching for.
To be successful online, fresh and relevant content is essential. Providing timeless value gives you an advantage over your competitors by building trust and authority amongst your users. Just remember, “Evergreen content is ever-relevant.“
232 Creative can help provide you with the resources you need to create a successful evergreen campaign. Contact us today for your website and SEO audit and find out how we can help you gain the leading edge.