Did you know that 2024 marks 83 years since the first television ad was aired? The ad was for Bulova watches and aired during a baseball game between the then-Brooklyn Dodgers and the Philadelphia Phillies in July of 1941. Since then, video marketing efforts have become a must-have for businesses around the world in practically every industry.
As video content continues to thrive through social media, website design, television, and streaming services, businesses are shifting priorities to bring their video content to the forefront.
VIDEO MARKETING FOR YOUR BUSINESS
People are drawn to visuals and video because dynamic and engaging storytelling can help potential customers better connect with your team, remember your brand, and trust your product! Reports show that companies that utilize video in their content marketing strategies grow their revenue nearly 50% faster year-over-year than those that don’t.
- Social media posts with videos get 48% more views than those without.
- Web landing pages that include videos can increase conversion rates by up to 80%
- Online shoppers are nearly 2x more likely to purchase after watching a product video
VIDEO MARKETING FOR SEO
Adding video to your marketing strategy and web design can also have a positive impact on your business’s SEO (Search Engine Optimization). Search Engine Results Pages (SERPs) include several different aspects including organic search results, paid ad results, featured snippets, knowledge graphs, and video results.
Because video search results have a great click-through rate, that content can help increase backlinks to your website. This interaction and increased web traffic are big benefits to your SEO results and helpful in increasing your search positions.
- 91% of marketers say video helped them increase traffic
- 90% of marketers say video marketing helped generate new leads
- 87% of marketers say using video increased their sales revenue
VIDEO MARKETING FOR SOCIAL MEDIA
With the rise of platforms like TikTok, Instagram Reels, Facebook Watch, and more, video has quickly become the most effective consumer content type across all of the social media landscape. Whether it is a “How To” video explaining the latest product or service, a “Day in the Life” video of team members and/or customers using your product or service, or even hopping on the latest entertaining trend, reports show that every week people spend 18 hours watching videos online.
Creating short-form, engaging video content for social media can help get your business or organization more implemented into your audience demographic’s algorithm! The more your audience interacts with your account, the higher the likelihood that your content will be served to them more frequently. The higher the engagements also increase the likelihood that your content will be served to the friends of the followers engaging with your account.
Whether your strategy includes paid advertisements or engaging organic content, videos for social media marketing are key to keeping your business or organization top of mind!
- Collectively the world spends close to 12 billion hours using social media per day.
- Globally, more than 75% of videos are consumed via mobile devices.
- Videos shorter than 90 seconds had a retention rate of 50%.
- 92% of videos viewed from mobile devices are shared with others.
HERE TO HELP
If you’re ready to tackle video marketing to help reach your 2024 business goals but aren’t quite sure where to start, we’re here to help! Whether you’re looking to highlight your products and services, introduce your team, or establish yourself as an authority to your audience, we are ready to develop and execute a video marketing plan to do just that.
Contact our team to get started!